Project
Building multichannel digital circular services to help adidas reach it’s sustainable hopes and dreams
Tasks
Concept design
Interaction design
Visual branding
User interface design
Prototyping
User testing
Role
UX/UI designer
Company
goal
Adidas aims to end plastic waste by 2050, fostering circularity, net-zero emissions, water conservation, and fair labor practices for a sustainable future.
Timeline
2025: Nine out of ten adidas products will be sustainable.
2030: Adidas will reduce its greenhouse emissions with 30%.
2050: Adidas will be climate neutral.
End plastic waste
3-loop strategy
Recycled loop
RETHINK THE MATERIALS
Products made with recycled materials such as ocean plastic
Circular loop
REDESIGN THE PROCESSES
Made to be Remade, Give Back, Repair and Preloved circular services
Regenerative
REDUCE OUR FOOTPRINT
Made with a lower footprint such as the use of biological cotton
Change is needed in our industry.
Because if we don’t protect the ground we’re on, we soon won’t have a space to play sport.
Consumers
ACTIVIST
Want to showcase their choice
Actively seek out sustainable product to buy as a status symbols and social currency. They want to be part of the story for change and like new stories and ideas. 84% of Gen Z consumers are willing to pay more for sustainable products.
ENTHUSIAST
Just want to do the right thing
Interested in sustainability but are not willing to pay more for it or to compromise look, feel, or fit. Create simple messaging, straight forward explanations and include sustainability in as many products as possible.
Introducing
Made to be Remade
Adidas’s first circular service
A collection of recyclable products that users can wear down, return to adidas who’ll make it into something new.
Project work modes
A constant close collaboration with developers, product owners, copy writers, researchers and other designers.
AGILE
GOOGLE DESIGN SPRINTS
HACKATONS
Foundations
Approximately we would test our concept designs every 3 weeks, organise a watch party with the team and gather insights together.
The Made to be Remade experience
Onboarding
Bringing user up to speed in the beginning of their Made to be Remade journey.
The Made to be Remade experience
A virtual closet with the user’s products, an inspiring hub page to learn more about the service and a shop with Made to be Remade products, ready to be purchased and added to the closet.
Working towards a world where products don’t need to be thrown away by trying new ways to reduce carbon footprint, extend the lifespan of products, and keep them out of landfills.
The product passport
As each product will carry a "smart" QR code that holds general and sustainbability related data of the product at hand, we wanted to make this information accessible for the consumer when scanning the product's QR-code.
E-commerce experience
As the Made to be Remade product line and its service needs a little more explaination than the usual, process info on how it works was provided throughout the upper funnel flows.
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